In my role as Creative Director for The LiRo Group, I completed numerous corporate identity projects. My goal was to transform the company's image and brand from a somewhat stodgy construction and engineering firm to something representative of a world class design firm working on some of the biggest infrastructure projects in the country.
Higher Education Brochure
This piece was the first of a new set of service brochures I created for The LiRo Group. I designed the brochure format from the ground up to reflect the impressive number of first-class higher education projects the firm worked on. Rather than continue to use a standard letter-sized stapled brochure, I designed the format to be a 9x9 perfect-bound square. I personally shot many of the photos featured in the brochure.
LiRo Academy Campaign
As part of the company's effort to emphasize a new continuing education initiative known as LiRo Academy, I designed a tri-fold mailer and a set of accompanying posters to publicize the effort. The campaign featured company employees as the models. I personally shot the photos.
Stantec Regional Brochures
Accordian-style square format brochures marketing the firm's various services available in each region.
LiRo Biking Shirt Design